Why Market Research Transformed My Business
Denise Schlapp 於 2 周之前 修改了此頁面

Start by identifying ALL your rivals – not just the obvious ones. In our investigation, we discovered that our largest rival wasn't the established company we were watching, but a emerging business with an unique approach.

Through detailed analysis for a meal service customer, we discovered that advertisements shown between night time dramatically exceeded those presented during traditional prime times, achieving substantially higher purchases.

For a investment customer, we created a information campaign about generational wealth that featured halal investment concepts. This content surpassed their previous generic financial advice by four hundred seventeen percent in interaction.

Look, I've been through the hellish experience of hiring the incorrect marketing agency TWICE before finally finding one that provided results. Believe me, it's a mistake you don't want to make when growing your brand in Saudi Arabia's demanding market.

I'm running a small business gathering in Riyadh next month where we'll be talking about more about finding and working with marketing partners. If you're having trouble with this too, drop me a message - always happy to share insights over some good Saudi coffee!

For a technology company, we found that their foreign language material was considerably stronger than their Arabic content. After upgrading their native information excellence, they saw a one hundred twenty-nine percent improvement in sales from Arabic-speaking users.

For a government service, we developed customized tracking that uncovered substantial differences in engagement between native language and English-preferring visitors. This understanding led to targeted optimizations that improved complete system efficiency by 73%.

For a financial institution, we developed a adaptive layout approach that dynamically adjusted controls, typography, and structure based on the selected language, producing a significant improvement in audience participation.

After years of making decisions based on guesswork, their new data-driven strategy generated a significant growth in conversion rate and a one hundred sixty-seven percent reduction in marketing expenses.

I invest at least a substantial amount of time each Monday reviewing our competitors':

  • Online organization and user experience
  • Content strategy and publishing frequency
  • Online platforms engagement
  • Customer reviews and assessments
  • Search strategy and performance

Valuable segments to develop:

  • Geographic regions within Saudi Arabia (behavior changes considerably between regions)
  • Wealth levels tailored for the Saudi economy
  • Cultural conservatism spectrum
  • Online proficiency degrees

For a investment customer, we implemented a customized tracking methodology that incorporated culturally-relevant action patterns. This strategy revealed formerly invisible sales possibilities that improved their income by one hundred twenty-seven percent.

Recently, I was sitting in this elegant office in Riyadh (you know, one of those places with the glass walls and pretentious modern art), agreeing as an agency assured me the world. Six months and fifty thousand SAR later, our traffic had increased by a whopping... wait for it... 3%. Not exactly the return I was expecting! ‍♂️

Essential bilingual indicators to track:

  • Linguistic toggling habits
  • Completion ratio disparities by language preference
  • Drop-off points in translated journeys
  • Lookup habits variations across languages

I presently utilize several resources that have substantially improved our market intelligence:

  • Search analysis platforms to monitor other companies' search rankings
  • Mention tracking tools to follow competitors' social activity
  • Website analysis tools to observe modifications to their online presence
  • Communication monitoring to receive their marketing communications

Last year, I witnessed as three competitors invested heavily into developing their operations on a specific social media platform. Their efforts failed spectacularly as the platform turned out to be a bad match for our industry.

When I started my e-commerce business three years ago, I was certain that our distinctive products would sell themselves. I overlooked competitor analysis as superfluous – a decision that nearly destroyed my entire venture.

When evaluating digital agency offerings, don't be afraid to ask difficult questions. I've learned to directly ask: "Can I speak to your least satisfied client?" The responses to this question tell you ALL YOU NEED TO KNOW about an agency's honesty.

I use a simple tracker to track our competitors' costs changes every week. This has already allowed us to:

  • Spot seasonal discount patterns
  • Notice special offer tactics
  • Grasp their pricing psychology

I advise classifying competitors as:

  • Primary competitors (offering equivalent products/local SEO Services Jeddah)
  • Indirect competitors (with partial overlap)
  • Emerging challengers (new businesses with disruptive capabilities)